But I must.. talk about tweeting yourself in the foot..
It's sleepy time so we're off to hit the hay! See you at 8am for more #TescoTweets
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Tesco Customer Care (@UKTesco) January 17, 2013Now I don’t know what you think, but to be honest… I can’t stop laughing. Talk about making matters worse.. Now I wonder how many millions of dollars will be knocked of the shares today.
Please Tesco, stop digging a hole for yourself.. by tweeting this to everyone who complains
I’m terribly sorry. That tweet was scheduled before we knew of the current situation. We’d never intend to make light of it.
Because you see by my time stamp (GMT)… that tweet went out at 3pm on the 17th January 2013
You see the story broke about the horse-meat on the 15th January, 2012 at 22.24 (screenshot) in the evening by the BBC:
Horse DNA has been found in some beefburgers being sold in UK and Irish supermarkets, the Republic of Ireland’s food safety authority (FSAI) has said.
The FSAI said the meat came from two processing plants in Ireland, Liffey Meats and Silvercrest Foods, and the Dalepak Hambleton plant in Yorkshire.
It said there was no risk to health.
and at 9.02 by ITV (screenshot)
Traces of horse DNA have been found in 10 beef burger products sold in supermarkets across the UK.
Of the 27 burgers sampled by the Irish food safety authority, 37% tested positive for horse DNA and 85% tested positive for pig DNA.
.. so come on Tesco do you really expect us to believe that a scheduled tweet made before the scandal and it was timed for the afternoon… now, surely the time for sending out a tweet from Customer Services to say they’re closed would be at 8pm.. wouldn’t it?
Related articles
- Tesco withdraws horsemeat beef burgers from shelves (itv.com)
- Tesco horse burger night-mare: The best horse jokes on Twitter (mirror.co.uk)
- Horsemeat discovered in beefburgers on sale at Tesco and Iceland (independent.co.uk)
